28 Jul

4 Must-Have Features of an Online Booking System

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In case you are contemplating having an online booking system, you surely need one that actively generates more sales. The system must have the right software with high-end features to increase the bookings and provide your clients with excellent customer experience. In this post, we are going to cover four features that will not only enhance good customer experience but also make your work easier as a tour guide or a transport manager.

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Include a Catchy Image Gallery

You need to create a good first impression because there is no second chance for this. The impression you create will determine whether you get more bookings or none. A booking system with relevant features such as images allows the clients to visualise prospective real-time experience when they book with your company. A well-defined image gallery on the system gives you the opportunity to showcase the beautiful sceneries that the clients will see while travelling in your company. The image gallery should also highlight the features of every scenery you intend. Also, don’t forget to put the images and details of your workforce as it gives the company character.

Include a PayPal payment option

When it comes to payment, your booking system should give the customers convenient payment options. They don’t need to make long queues in the bank to pay for their bookings. PayPal is one of the most convenient methods of payments because it allows the clients at the comfort of their homes. It also enhances your validity as a travelling agent and shows that you value customer’s privacy and security. A good booking system should allow you to use PayPal as a payment option.

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Include a Catchy Booking Button

It is preferable you use a button that is labelled “Book Now” because it contains actionable language that is straight to the point. Make sure it is bold and appealing. Your prospective clients are browsing, and since most of them are in a hurry, they might miss it if it is subtle. Also, make sure that the button is easy to find. Don’t hide in a given page or use a link to access it. Reserve a prominent place for it for more accessibility.

Include a Blog Spot

Having a blog spot has a myriad of benefits. It helps drive traffic to the website and convert it to leads. This is what every business person wants, and a booking system that doesn’t have a blog spot can reduce your sale conversion rates. Your blog spot can cover variety of topics. For instance, you could create a blog spot that covers topics about nightlife, party avenues and road trips. Use the blog to give more insight about travelling destinations or any other relevant information that can be useful to the customers. If possible, include a forum just below each blog you write to get customer feedback and views.

Final Thought

Online booking system is essential for a serious travelling company or agent. It allows people across the globe to find, and that is why you must consider as a top priority in your marketing strategies. However, you need to make sure that the system has features mentioned above for a better experience.

28 Jun

Innovation Extends To Travel

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Though travel planning has increasingly moved completely away from paper-and-pen legwork and now takes place largely online, this does not necessarily mean that the process is always seamless. In fact, as getting ready for a trip has become consumer-driven, every logistical step – no matter how it has been planned – has to be taken into account by the traveler themselves. Travelers need not fret about this situation: if anything, this decade has seen unprecedented advances in websites and apps trying to make the process of planning travel easier, cheaper, and less stress-inducing than ever before.

Kayak: A Search Engine for Flights and Hotels

One of the most difficult parts of making travel arrangements used to be having to compare flight prices and itineraries across dozens of websites before finally making a choice. Even more frustratingly, these flight prices sometimes changed just moments after a ticket was purchased. Kayak has become a major player in the online travel market by collecting price and ticket data for flights (even for carriers like Southwest) in one convenient search format that allows for customers to easily compare their options. Additionally, Kayak will predict whether flight prices are likely to increase or decrease, thus giving travelers a sense of how urgently they must make a purchase.

TripIt: Bringing Order out of Chaos

Even if using a travel search engine like Kayak, making travel arrangements often takes place over multiple different websites. This multiplicity of sources means it is all too easy to forget about a certain leg of the trip or otherwise be unprepared. TripIt has found success online by combating this exact problem. Travelers can email any travel information to TripIt and see it converted into a centrally located, easy-to-read itinerary. TripIt also allows these itineraries to be shared, making it quite simple for large travel groups to all be on the same page from the beginning of the trip to its conclusion.

HearPlanet: Eyes Up

Though working through travel apps might make the planning process significantly more convenient, it can also lead to spending most of a trip with one’s nose practically pressed against a smartphone screen. The innovative company HearPlanet has identified this problem and attempted to solve it by making their collection of audio guidebooks available to travelers going to dozens of destinations. What makes HearPlanet more comprehensive than other audio guides is its potential for crowdsourced information: rather than being limited to traditional guidebook companies, locals or experienced travelers can add their own audio guide for those who want a more unique voice to be guiding them through their trip.
As with other sectors where technology companies have disrupted traditional business methods, travel planning has seen methods that were commonplace just a few years ago become quaint almost overnight. The common thread of the companies listed above is not simply their success online and in app form, but their attempts to transcend even the very confusion and disorganization that have been standard difficulties in travel planning for decades. 
21 Jan

Use A Google Webmaster Account To Check Your Website

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A Google Webmaster is an effective application by Google that provides you an excellent method to communicate with the Search Engine for the benefit of your website. That’s why it’s important to learn to use your Google webmaster account to check your website on a daily basis.

I am listing down some of the most important advantages of having a Google webmaster account to check your website.

  1. Quick indexing – Having a Google webmaster account ensures that your entire website is indexed quickly. Typically, with link building method, search engine spiders only read the first page of your website and may revisit after a few days to read the next two pages and so on.
  2. Adding additional information – Using your Google webmaster account you can provide extra and useful business information about your website directly to Google. You can simply specify the information you’d like Google to use and it will not be ignored.
  3. Remove specific indexed pages – This is a useful feature for those of you who offer special promotional offers or schemes for a limited period of time. Once your offer is over, you now want to remove these pages from being found on searches. Using your webmaster account you can remove these specific indexed pages and prevent them from showing up on SERPs. Of course, if you want to de-index your entire website, you can do that as well. It’s important to not share your account details with anyone you don’t trust!
  4. More tools – Google webmaster account has many other tools that can help improve your website. One such is the site content analysis tool. With the help of this tool you can see and change the duplicate content found by Google on your site. This is especially true for META tags and description and title tags. Uniqueness of these tabs helps in the ways search engines display your website.
21 Jan

PROMOTE YOUR WEBSITE WITH A GOOGLE PROFILE

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Have you ever searched for your name or ‘self-Googled’ yourself? Chances are that you may have done this and been disappointed at the results. So, if you are wondering how you can have more control over your name’s search results then it’s time to set up a Google profile.

What Is A Google Profile?

A Google profile is a simple link that leads to an information page, which contains personalised information about you and your business. This link usually appears at the bottom of most name-query search pages in the US.

A Google Profile is yet another good way to promote your website, your business. Its potential is yet unexplored, but since the profile link appears at the bottom of search pages carrying name-query, chances are that your profile will be clicked on and glanced at by many people who remember your name but not your company’s. So how do you go about setting a Google profile? All you need to do is follow the step-by-step instructions below and start promoting your business website.

Creating a Google Account – Go to www.google.com/profile. Click the ‘Create my profile’ button. Sign in or create a Google account if you already don’t have an AdWords/AdSense account.

Creating a Google Profile – Once signed in, you will see 3 tabs – About me, Photos, Contact information. Fill the necessary fields in these tabs as per your choice. Once done, you will see personalised information page that has all the info you just filled up including your business website link, link to your blog and other relevant company information. If you sell products, it is a good idea to upload images of some of your best products as well as links to your Twitter, Facebook, or LinkedIn profile. You can also customize your URL by giving it a unique and interesting name.

Finally, give the profile one last look and save the change. You are ready to use your Google profile now!